As Words evolved and grew in terms of size, ideas and scope of vision, pieces of a puzzle began to converge, painting a picture that defined who we were. and unwrapped a vision of an ongoing journey. This vision relates to Total Convergence.

Convergence has been the most cherished dream of the entire Media and Entertainment space for quite some time now. Fuelled by the Digital Technology and growth in Internet and Internet bandwidth, the road now appears clear of all roadblocks previously created by multiple technologies, platforms, formats and distribution types. For the first time in history, the world now appears truly set to experience the first generation of Convergence. However we at Words believe that Convergence is not the final destination but only a stopover. TOTAL CONVERGENCE is the final destination.

Imagine Circa 2020, the world's media is available digitally to be distributed through Digital Cinema Theatres, Digital Home Television, Home Video, Internet, Mobile and all those yet-to-be-launched convergent devices. How will media overcome its biggest limitation? The language of its narrative? How will true and total convergence happen until the entire world's population get to view this content in their own language?

So while the world speaks not one, but thousands of languages, a story can be narrated, a dream can be woven only in one language - an Art in itself. And the task to present it in another language, while keeping its soul unharmed, is more difficult an Art - so that the spirit is not lost in translation. Words is the melting pot, where not only are the dreams woven and stories narrated but they are translated too. Words is the alchemist which enables these dreams to be communicated to the population of the world in a language which they understand.. in a converging world.

Localization with effective leverage of the correct technology is what makes the content universal, global and only when this last limitation is overcome, that the final destination of True and Total Convergence can be reached.